Professional Experience

Strategic Advisory & Fractional Leadership
Providing fractional leadership and technical execution for Tier-1 global firms including GE Capital, Antares Capital, AON, and GECAS.

• Digital Infrastructure: Architected and deployed custom WordPress ecosystems for clients like GE Capital and Antares Capital, integrating advanced automation tools to streamline marketing workflows.
• Strategic Communications: Led internal and executive communication workstreams for AON and GECAS, aligning digital strategy with global PR and advertising objectives.
• Operational Excellence: Implemented software solutions and process improvements that transitioned complex, manual marketing tasks into scalable, turn-key offerings.
• Event & Channel Management: Managed external social media channels and high-stakes corporate events, ensuring brand consistency across all digital touchpoints.

Promoted to the technical division under the CTO to lead specialized website design and development workstreams.

• High-Volume Management: Orchestrated a revolving load of 28–35 active projects, specializing in end-to-end website builds and complex technical deployments.
• Infrastructure & Efficiency: Directed the large-scale migration of the UnitedHealthcare digital ecosystem to WP Engine.
• Operational Transformation: Implemented a new internal ticketing system that, combined with optimized hosting workflows, reduced deployment workstreams by 50%.
• Enterprise Account Lead: Managed seasonal updates and maintenance for UnitedHealthcare, overseeing a portfolio of ~35 distinct websites with a focus on precision, UX, and digital accessibility.
• Solutions Architect: Translated client objectives into detailed technical requirements, managing timelines, budgets, and QA to ensure “final-mile” excellence.

Served as the strategic “conductor” for complex paid media and marketing retainers.

• Integrated Strategy: Directed marketing retainer projects for Tier-1 clients, notably managing the digital presence for Cornell University.
• Agency Operations: Navigated technical risks and “path-to-yes” solutions to keep multi-channel digital campaigns on track and under budget.

Recipient of 27 Leadership Awards, including the 2016 GE Capital Chairman’s Award.

During my 15-year tenure, I evolved from a marketing manager into a global creative leader, eventually directing the creative strategy for an internal agency producing 1,000+ projects annually.

• Creative Director (2009 – 2017): Key architect of the communications strategy for the largest global business divestiture in history. Developed 30+ custom websites for reputation protection and implemented automated workflows that scaled global creative output.
• Organizational Communications Manager (2005 – 2009): Managed strategic communications for 15,000+ employees across 11 languages, overseeing all-employee webcasts, newsletters, and executive partnership initiatives.
• Marketing Communications Manager (2002 – 2005): Spearheaded a 20% reduction in global print spend by launching a standardized online collateral tool and launched high-volume behavioral segmentation pilots.

Before transitioning into global corporate leadership, I cut my teeth in the heart of the Pacific Northwest tech scene, building digital brands from the ground up.

• Skyline Media Designs | Owner & Web Designer (Seattle/CT)
• Ray Braun Design | Graphic & Web Designer (Seattle)
• Comtex | Marketing Manager & Consultant (Seattle)
• First Communications | Marketing & Operations Manager (Seattle)