I’ve had the opportunity to work with Laurel during two gigs at GE Capital. She is, without a doubt, one of the most tech-savy marketeers I’ve worked with over the years. Her ability to weave messaging into social media fabric to reach customers and internal audiences is exceptional. She stays on top of media trends/tools and has a strong background in design/brand management. She protects the brand, and provides counsel and direction to ensure messaging is targeted and always metric-based. She’s adaptable, collaborative … very “hands on.” I’m a fan, and strongly endorse her for any marketing/comm organization looking to bring on great new talent.